Press Releases & Event Reports

Microlife Launches New Website, Urges Consumers to Take Charge of Their Health

Microlife Launches New Website, Urges Consumers to Take Charge of Their Health
Free Streaming Video Provides Step-by-Step Blood Pressure Home Monitoring Instruction

July 2008 - Widnau,  Switzerland – Microlife announced today the launch of its newest product to help consumers take charge of their health – a new website aimed at helping people find some of the most valuable, pertinent information available for living a healthier life.  One main feature is a video that walks people through a how-to for accurately measuring blood pressure (BP) at home – something many people consistently perform incorrectly, potentially putting their lives at risk.  

The company’s site – www.microlife.com contains vital information including tips for accurately monitoring blood pressure at home, guidance on the importance of knowing your child’s body temperature, effectively managing asthma in children and adults, tips for weight management, as well as heat therapy for healthier and more comfortable living.  Each division of the health information section of the site is dedicated to helping consumers understand basic health details.  The site also matches individual needs to the professional grade consumer products Microlife manufactures and distributes worldwide.

“This is the most robust website in Microlife’s history and one we feel will act as a key source of health information as well as product information for people around the world.  There has been no better time for consumers than now because they are better informed and making proactive decisions to make their lives happier and healthier,” said Ty-Minh Tan, Chief Marketing Officer of Microlife.

The free streaming step-by-step video provides guidance for home monitoring and is based on clinical guidelines from the European Society of Hypertension and the American Society of Hypertension for accurate BP monitoring using cuff-style monitors as well as wrist BP monitors.  Studies have shown that even when hospital grade BP monitors are used, if the measurement is performed incorrectly, the BP reading is inaccurate and people could miss important information that may be critical to their health.

The Microlife site is simple to navigate and uses graphics to give browsers a clear picture of the available products, as well as simple narrative to explain product designs, benefits and validations.  With a quality-driven track record of hospital grade health monitors, Microlife is the international market leader in medical devices for clinical and home use.

About Microlife

Microlife is a global market leader in the development and manufacture of innovative medical measurement devices for clinical and home use. Areas of competence include blood pressure measurement devices, digital thermometers and peak-flow-metres. The Taiwanese corporation has 2,400 employees worldwide and manufactures more than 35 million devices for its affiliates in Switzerland and the USA, and for sales partners around the world. Microlife’s mission lies in the research and development of innovative technologies that allow patients to monitor essential health parameters independently.

 

 

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